EMBEDDED MARKETING
Malayali Rocks x RFT Films (Aavesham Movie)
Campaign Run By RFT Now
MISSION AND VISION
Global Reach: Promoting ‘Aavesham’ &
Malayali Beer in Europe with RFT Now
Background
distributor of South Indian movies worldwide, releasing a minimum of 25 movies per year across 60 countries. With expertise in marketing South Indian titles globally, RFT Films is well-positioned to effectively promote
“Aavesham” in Europe.
Client Overview
Malayali Rocks, Malayali Beer, a unique blend of European hops and Indian rice flakes, paying homage to the rich culture and history of Kerala. The beer offers a refreshing taste with a subtle sweetness, perfect for pairing with various cuisines.
Campaign Objective:
To promote the release of “Aavesham,” a Malayalam movie, in Europe and increase brand visibility and engagement for Malayali Rocks’ new product, Malayali Beer, among European audiences.
Campaign Details:
We propose an embedded marketing campaign to coincide with the release of “Aavesham” in Europe on April 11, 2024. The campaign will leverage digital platforms exclusively to maximize reach and engagement.
By targeting Malayalis and South Indian diaspora communities in Europe through strategic digital marketing initiatives, we aim to maximize the reach and impact of the campaign for both “Aavesham” and Malayali Beer.
TARGET AUDIENCE
Primary Target Audience
Malayalis:
Individuals of Kerala origin or
ancestry, residing in Europe.
Primary Focus Areas in Europe
Poland
Hungary
Austria
Italy
Germany & Other European States
Primary Target Audience
South Indian Diaspora:
People from South Indian states such as Tamil
Nadu (Tamilians/Thamizhans), Karnataka
(Kanadigas), and Andhra Pradesh/Telangana
(Telugans), living in and around the
aforementioned European countries
KEY ACTIVITIES
Content Creation
Development of engaging posters, reels, and videos promoting both “Aavesham” and Malayali Beer.
Social Media Promotion
Comprehensive coverage on Instagram, Facebook, Twitter, and WhatsApp groups and channels,
targeting European audiences.
Collaborations
ollaboration with the movie crew and related pages to increase visibility.
Celebrity reshare to enhance brand credibility and reach.
Fan page shares and postings to foster community engagement.
Contest
Launching a contest exclusively for Europe to generate excitement and interaction among the
target audience.
Additional Coverage
Partnering with Instagram and Facebook accounts, fan pages, locality pages, and other
organizations for extended reach.
Key Demographic Characteristics
Age
Primarily adults aged 18-45, with a focus on young professionals and students.
Cultural Background
Individuals with a strong connection to South Indian culture and heritage.
Geographic Location
Residents of Poland, Hungary, Austria, Italy, and Germany, especially those in urban areas with
diverse populations
Social Media Users
Active users of social media platforms including Instagram, Facebook, Twitter, and WhatsApp
Engagement Channels
Social Media Platforms
Utilizing Instagram, Facebook, Twitter, and WhatsApp to disseminate promotional content and
engage with the target audience.
Community Forums
Participating in online forums and groups dedicated to South Indian culture and diaspora
communities in Europe.
Local Events
Partnering with community organizations and cultural events to promote Malayali Beer and
“Aavesham” screenings.
Measurement Metrics
Reach and Impressions
Tracking the number of views and impressions generated by promotional content across digital
platforms.
Engagement Rate
Monitoring likes, shares, comments, and interactions to gauge audience engagement.
Contest Participation
Assessing the level of participation and engagement in contests and interactive campaigns.
Sales and Brand Awareness
Measuring the impact on brand awareness and sales of Malayali Beer in the target regions.
Benefits
Increased visibility and engagement for both “Aavesham” and Malayali Beer in the European market.
Enhanced brand recognition and credibility through collaborations and celebrity resharing. Direct
engagement with the target audience through contests and social media interactions.
Conclusion
With our extensive experience in promoting South Indian movies globally and a strategic approach to
digital marketing, we are confident in our ability to deliver a successful campaign for the simultaneous
promotion of “Aavesham” and Malayali Beer in Europe. We look forward to partnering with Malayali
Rocks to achieve their marketing objectives.
We are open to further discussions and customization of the proposed campaign to align with your
specific requirements and goals. Thank you for considering RFT Now for your marketing needs. We are
excited about the opportunity to collaborate and create impactful campaigns together.
Past Works
- Chaikadai x Manjummel Boys
- Daily Delight x Malaikotai Valiban
- Daily Delight x Antony
QUOTE
Budget and Duration
Duration: 4 weeks (or the duration of the movie’s theatrical run)
Cost: 1500 GBP
Payment Terms: Payment to be made in full in advance to initiate the campaign
Particulars
Embedded marketing
Duration
4 Weeks or Max Number of days Movie Runtime
Cost
£1500
RFT films x Malayali Rocks
Banner of Aavesham ( Malayalam Movie 2024)
Release Day : 11-04-2024 Thursday
Embedded Marketing
Contest : Through out Europe
Location : Europe Only
Posts Covered On all Social Media Handles
Instagram | Facebook | WhatsApp | Twitte
- Movie Poster
- Reels
- Video posts
Collab with Movie Crew & Movie Pages
Celibrity reshares
Fan page Shares and posting
News & Media Publicity
Daily Updates on
Whatsapp Groups & Channel
Instagram Page & Channel
Facebook Page
Twitter Account
Aditional Coverage
Instagram and FB Partnered Account
Fan Pages
Locality Pages
Other Organizations
